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🤳🏾Suspect can’t wait ‘til January 2025 for @One of Them Days !
#OneOfThemDays #IssaRae #KekePalmer #SZA #MoviesToWatch
Replying to @Girl Melanie We’ll think about it. You give Tyra an inch, and she’ll take a mile. smh. 😂 #OneOfThemDays is out January 17!
Locked in for the number #1 movie at the box office. 👏🏾 Get your tickets for @One of Them Days today!
Looks like our clocks really were broken. @One of Them Days will premiere in theaters on January 17th!
Challenge
We had a winning film—produced by Issa Rae and starring Keke Palmer and SZA—but marketing an original buddy comedy starring two Black women, a rarity since BAPS in 1997, and helmed by a first-time feature director and screenwriter, presented a unique challenge and opportunity. Despite a limited marketing window and a crowded media landscape (a national election, blockbuster releases, whiplash-inducing news stories, and even the TikTok ban), we had to land a strategic POV that would allow us to tell authentic stories through our exceptional talent to keep audiences excited about One Of Them Days.
Solution
Our strategy was to market One of Them Days not just as a comedy, but as a shared experience so relatable and fun that missing it would be unthinkable. Drawing on the film’s universal theme of friendship, we would use the palpable chemistry between our stars, create viral hits from the press tour, deliver memorable moments with friends, and tap into active cultural conversations that would get everyone talking about One of Them Days and making plans to see it with their friends. If you missed out, the group chat (and internet) would be talking about it without you!
