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Swim comfortably this summer in our three newest prints - all soft, stretchy, and sustainably-sourced.
Let’s be clear… making content in public is embarrassing and uncomfortable, but wearing a swimsuit does not have to be. PRESENTING @meundies Swim!
EDGY VEGGIE IS FINALLY HERE! And now you have an opportunity to win a pair of undies with this print AND all other prints included in our @thesims partnership 🍆
Let's debate & celebrate the gloriousness of donuts & our new Whole Lotta Love print 🍩
MeUndies // Brand Development
My Role
I was brought in as the Sr. Director of social, but with our VP of Brand leaving weeks after I joined the team, I took on most of her responsibilities. With that, I was responsible for:
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Organic social strategy
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Organic social execution
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Paid social strategy
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Email strategy
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Influencer strategy
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Brand partnerships
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Weekly print campaigns
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Quarterly product releases
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Annual tentpole campaigns (Valentine's Day, Halloween, Christmas)
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Working hand-in-hand with the creative director to ensure we had content for all of the above