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Challenge
Bumble was on the verge of launching a new product -- The Question Game -- and needed a fun, organic social-first way to get the world out to the millions of active users on the app. Bumble had a big budget, but was short on time for strategy, production and execution.
Solution
With new products, we learned that audiences preferred Bumble content when they decided to show, not tell. Taking that into consideration, we put together a plan to just play the question game with some of the biggest names in sports, music and entertainment. The content series felt like a day in the life of our featured talent with questions popping up on the screen that looked like the Bumble interface. The talent answered questions while giving fans a peek behind the curtain of what their non-work days look like.
